With its high economic growth rate and population of over 90 million, Viet Nam is becoming an increasingly attractive destination for international franchising businesses, especially in the food and beverages sector.
With its rapidly growing economy and 95 million population of whom 60 per cent are young consumers, Viet Nam is an attractive destination for global franchising and retail businesses.
Viet Nam is showing huge potential for franchising, with dozens of
franchises having been established and more new brands expected to enter
the market in the next five to 10 years, according to analysts.
As the country is anticipating a boom in franchising in the near future,
experts say the legal framework governing franchising is in dire need
of improvement.